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Exciting
Business Oportunities Just Waiting For You !!
Let us
help grow your business nationally
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October 2006
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Question of the
Month: As we gain more exposure and adoption across the U.S., we find many
small business owners interested, yet somewhat unfamiliar with the details
of our program. One of the more common questions is: “What is the BizLink
Community, and what is its purpose?”
Answer: The
BizLink Community is a progressive group of highly motivated small
business owners that span across the United States. What motivates this
group is the opportunity to fill the void that exists in many small
businesses to cover all the necessary bases of marketing promotion,
financial empowerment and benefits access. These essential elements of all
small businesses typically teeter on a tight budget, and are often left
unaddressed. To address these essentials in one fail swoop, these savvy
business owners take advantage of all three elements by participating in
the BizLink program as a Distribution Sales Associate, or “DSA”. Through
their promotional efforts they become an integral part of their own
success, and important members of the “BizLink Community”. Aside from
DSAs, there are also other unique opportunities for select groups that
make up the BizLink Community. These include BizPartners and Recruiters.
To learn which group may be best for your business click
here.
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What’s New at
BizLink Always looking for ways to spread the word, we have
launched a new overview presentation on our website that quickly explains
our program, and how to become a BizLink Recruiter. To view the Flash
presentation, visit our website at www.bizlinkbiz.com
and click on the link up top that says “Become a
Recruiter”.
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Quick Stats:
Small Business Effects on the Economy Ever wonder how important Small
Business America is to the economy of the U.S.? These figures below may
surprise you. Of the estimated 25.8 million small businesses in the United
States, they:
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Cultivating
Confident Employees Confident employees are the lifeblood for any small
business. Here are some tips for ensuring your employees will be up to the
challenges that come their way:
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Brilliant
Mistakes of the Entrepreneur Chances are, if you've been in business for
any period of time, you've made a mistake or two. In fact, if you're an
entrepreneur, making mistakes is part of your DNA, since entrepreneurs are
invariably risk takers, and those that take risks make mistakes. The key
is to learn from those mistakes. Success is success, but it's rarely, if
ever, achieved without failure along the way. Take Thomas Edison. During
the 1870s, the inventor of the phonograph and the light bulb encountered a
number of misses en route to his legacy of enduring innovations. He picked
the wrong business partners and invested in great concepts that
unfortunately had no market. But he also learned valuable lessons from
those mishaps, such as the importance of doing market research and the
need to consider the economic factors of his inventions. Microsoft founder
Bill Gates, who's responsible for what he has called some "expensive
mistakes," once said: "In the corporate world, when someone makes a
mistake, everyone runs for cover. At Microsoft, I try to put an end to
that kind of thinking. It's fine to celebrate success, but it's more
important to heed the lessons of failure. How a company deals with
mistakes suggests how well it will bring out the best ideas and talents of
its people, and how effectively it will respond to change." And any
success is built on a foundation of mistakes, because mistakes are often
challenges that force entrepreneurs to grow, compete, and to find new and
sometimes nontraditional solutions on the way to ultimately achieving
their goals.
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Listen Up for
Better Sales Effective salespeople know that making a connection and
closing a sale depends on listening just as much as speaking. Customers
don't just want to be talked to—they also want their responses to be
heard. Salespeople are mistaken if they believe that if they just talk
long enough, the customer will eventually see their brilliance, put all
their objections aside, and sign on the dotted line. That just doesn't
happen anymore— customers are too demanding and too educated. Although
speaking clearly, succinctly, and persuasively are crucial selling skills,
sharp listening skills are equally important today. In fact, it's the
professionals who ask good questions and then listen hard for the answers
who are closing more sales than peers who are stuck in the "smooth talker"
era. Common sense would dictate that if you want to become a better
seller, you should spend half your time developing your sales speaking
skills—and the other half improving your sales listening skills.
Unfortunately, too many sales people still see selling as a one-way
communication. Instead, it should be a truly round-trip experience, with
opportunity for both parties to interact and connect. It's much more
effective when sales calls are a continuous process of sales professionals
presenting their ideas and questions to their customers, with the
customers responding.
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The Empowered
Small Business The term "small business" doesn't mean what it used to.
Small businesspeople today have to deal with the same issues big
businesses do—global markets, complex supply chains, and fluctuating
currencies— and they have to do it without an army of MBAs to support
them. Gone are the days when the business owner could walk out back to
talk to his local production crew before knocking off early to sneak in a
round of golf or go fishing. Many small businesspeople today are the
business equivalent of fighter pilots—hurtling around the globe at
breakneck speed as larger competitors leave them little room for error. If
this describes your small business, you are not alone. Cont
act BizLink to compare notes on keeping up with the new small business
model.
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Creating An Effective
Marketing Strategy Your business depends on effective marketing. Central
to any successful marketing strategy is an understanding of your customers
and their needs. The ability to satisfy your customers' needs better than
your competitors are able to can help you build customer loyalty and
increase sales. However, both customer needs and the business environment
in which you operate are constantly changing. Your marketing strategy
needs to consider what changes are taking place, and the opportunities and
threats that are emerging. A marketing strategy will also help you assess
how successful you are at meeting your customers' needs, as well as how
successful your competitors are. It may also help you identify new markets
that you can successfully target. With all of the possibilities in mind,
if you are like most small businesses, you have thought at one time or
another "I have to create all of my own marketing opportunities because it
is my business..." But when it comes to actually executing a marketing
strategy, your resources could be quite modest. How can you:
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This online newsletter is proudly brought to you by BizLink Inc. where we are "Connecting America’s Small Business To Opportunity and Growth." www.bizlinkbiz.com
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